NEWS

Female consumers will pay more for winter boots this year! Yesterday, the reporter visited the major shopping malls and found that although the heat is hard to get rid of, winter boots have been quietly listed, with the overall quotation 10% higher than last year, and a pair of more expensive winter boots of a brand has been sold for 2400 yuan.

The boots cost more than 1000 yuan? " Miss Sun said sadly that she could not afford winter boots if she bought a pair of boots for her monthly salary!

"This year's new winter boots offer surprised us." According to the relevant person in charge of Belle counter, a friend asked her to book boots two days ago, but after the quotation came out, they were frightened, and almost every pair of boots was raised by 100 yuan.

The reporter saw that the price of a pair of leather knee boots was 2200 yuan. "Last year, the more expensive ones were knee boots, which only sold for 1900 yuan." This person said that this year Belle's more expensive boots will sell for 2400 yuan.

According to the relevant people at the Scarlett counter, last year the price of long boots was about 1900 yuan, this year it generally rose to 2200-2300 yuan, and the price of short boots was about 1300 yuan.

"There are not many winter boots for the time being, because the season has not arrived." The relevant person in charge of the China Business Fair Shoe Zone said that, according to the price list of shoes obtained in advance, the sales price rose by 10% on the basis of last year. Take the medium-sized shoes as an example, the sales price last year was 1100 yuan to 1200 yuan, and this year it rose to about 1300 yuan to 1400 yuan.

Consumers have no choice but to buy seasonal products

The reporter found that according to the statistics of Wuhan Price Bureau in 2009, the per capita disposable income of Wuhan urban residents was 18300 yuan, and the per capita monthly wage was 1525 yuan, barely enough to buy a pair of medium and long winter boots.

"In fact, the price of autumn single shoes has also increased, but the price of winter boots is high, which is obvious." The person at Belle counter said that one of the reasons for the rise in shoe prices was the sharp rise in labor costs. After the economic recovery, orders from coastal enterprises increased, and workers' wages rose to more than 2000 yuan.

According to the analysis of Zhongbai, in addition to the increase in labor costs, the prices of raw materials such as cowhide and sheepskin have also increased by nearly 10%. This year, many manufacturers use fur as a supplement, and the materials are more sophisticated. In terms of technology, add rivets, tassels and other pendants to increase the price of boots.

Although the price of winter boots has generally increased by 10% this year, at present, all major counters are selling winter boots that passed the season last year, which has become a better choice for consumers. A lady Zhang saw a new type of medium boots at Baili counter, which cost 1480 yuan. She thought it was too expensive. But among the out of season styles, the winter boots of the same style cost 460 yuan, and she did not hesitate to buy them.

The price of winter boots has risen, and the off season style has become the favorite of consumers.